FAQ

Brilliant Silver White 

Welcome to the Brilliant Silver White FAQ. Here you’ll find clear answers to the most common questions about how to use Brilliant Silver White, how often to apply it, and how to get the best toning results for blonde, grey, silver, platinum, or highlighted hair. This page helps you understand the product, avoid mistakes, and achieve the clean, bright tone you want.

This Brilliant Silver White FAQ covers everything you need to know about using the product safely and effectively.


What is Brilliant Silver White?


Brilliant Silver White is a modern, salon‑quality toning formula designed to remove yellow and brassy tones from grey, blonde, platinum, or highlighted hair. Many customers search for Magic Silver White, the classic product from decades ago — and while Brilliant Silver White is not the same brand, it was created as a fresh, updated alternative inspired by what people loved about the original. It works instantly, brightens your colour, and leaves a clean silver‑white finish. 

Is Brilliant Silver White the same as Magic Silver White?

No. Magic Silver White was a popular product many years ago, but it’s no longer available. Brilliant Silver White is a modern alternative created to give the same bright, clean, silver‑white result. 

Is Brilliant Silver White a dye or a toner?

Brilliant Silver White is both a temporary toner and a temporary colour dye. It works like a toner by helping to neutralise yellow and brassy tones in blonde, grey, and white hair, while also depositing temporary colour pigments to enhance and brighten the hair's appearance.

Because it is a temporary colour toner, the colour gradually washes out over time and does not permanently alter the hair. It is also very gentle, making it suitable for most people, including those with sensitive scalps.

✅ Temporary toner
✅ Deposits colour like a dye
✅ Helps remove yellow and brassy tones
✅ Gradually washes out
✅ No bleaching agents
✅ Gentle on hair and scalp

Does it contain peroxide or ammonia?

No. Brilliant Silver White is peroxide - free and ammonia - free.

How long does Brilliant Silver White last?

Brilliant Silver White is a temporary toner.  If you wash your hair daily, you may need to reapply more often. If you wash less frequently, the cool tone will stay longer. Most people top up every 3–5 washes, depending on how bright they want the result.

Can I mix Brilliant Silver White with conditioner?

Yes — mixing it with shampoo or conditioner is a great way to apply the product. Simply add a few drops, mix well, and apply evenly throughout the hair.


Will Brilliant Silver White stain my hands or bathroom?

Yes. If used straight from the bottle, the product may temporarily stain hands, bathroom fittings, or other surfaces. Any marks on bathroom fittings can usually be removed with methylated spirits, while hands can be cleaned with soap and water.

A few drops of BSW in water will not stain surfaces once properly diluted. 

Is Brilliant Silver White safe for daily use?

Yes — the formula contains no peroxide, ammonia, or harsh chemicals, so it’s gentle enough for everyday use. If you want a stronger tone, use more drops. Remember: you will not see a difference in colour while the hair is wet, only when the hair is dry. 

Can I use Brilliant Silver White on damaged or over‑processed hair?

Yes — it's safe for fragile or over‑processed hair. In fact, many people use it to brighten dull, dry, or porous hair without causing further damage. However, if hair is severely damaged or highly porous, the toning result may be uneven, with some areas appearing darker than others. According to customer feedback, many people actually like this softer, multidimensional effect.